helloLAB NY, NY
Creative direction for design strategy of pediatric dental ‘in-clinic’ and outreach healthcare programs in NYC, Creative Director, 2011 and on-going. helloLAB.org
Objective: Innovate the existing pediatric healthcare experience using design and design thinking to turn a treatment based culture into a preventive care model. Design space, experiences, products and services that help support healthcare providers and inspire and motivate families and communities to practice healthy habits.
Process: Test and implement fun, innovative, high quality pediatric products and practices using evidence-based design.
Outcome: Ongoing development of services that are accessible and connected to the communities they aim to serve and provide opportunities for personal and professional development and promote over all health.
CANVAS Interactive Agency, New York, NY
Workplace Strategy + Interior Design, NY, NY , 2011 canvas.is
INSIGHT: Defining the office culture and designing the ‘brick and mortar’ in parallel creates greater employee engagement and loyalty, which in turn creates better business.
Acknowledging web designers as ‘artists’ and ‘craftsmen’ helps push culture and space in a new direction, highlighting creativity and imagination. Promising office culture and daily work flows are identified through a series of discussions, workshops, observations and prototypes with the client. A workplace strategy and design capitalizes on plans for growth and encourages more ownership and participation in the workplace through a variety of spaces that are configurable by need and schedule.
New space reflects new brand and connects clients and employees to company vision of craftsmanship and creativity. Workplace encourages conversations and collaborative work based on pair programming work model, increasing employee satisfaction and retention. A cohesive work flow makes faster and more innovative project delivery.
WHAT WE LEARNED:
IT’S ABOUT THE PROCESS, NOT JUST THE RESULT. Include end-users in the process to insure all voices are being heard. Encourage a public forum as part of the process, to illuminate desires and ideas to each-other.
TEST QUICKLY BEFORE INVESTING HEAVILY. Modeling spaces, prototype furniture solutions, collect material samples helped ease clients concern over new concepts.
PROTOCOLS MATTER. Recognize that spaces work if people understand the culture and protocols on different zoned areas. Identify when, where it is OK to be loud to eased clients concern over open plan layout.